About · Vancouver, BC · Remote

Hi, I’m Thiago.

(Yes, Starbucks sometimes calls me “Chicago.”) I design shopping experiences at Best Buy Canada, and I’ve been designing for screens for over ten years.

Now

Experience Designer at Best Buy Canada, working on Marketplace and bestbuy.ca.

Experience

5 years in experience design. 10+ years in digital and graphic design.

Based in

Surrey, BC. Working remotely.

Languages

English, Portuguese and Spanish.

In short

I started in graphic design in São Paulo, making campaigns and store branding for Hugo Boss and materials for Lollapalooza Brasil. At Cinemark I moved into UX and led the design of its first online store for corporate clients.

In Canada I spent three years in QA on Electronic Arts’ game publishing platform, which taught me to find where things break before users do. I retrained in UX at BrainStation, and since 2023 I’ve designed for Best Buy Canada.

I care as much about how something works as how it feels.

0 · How I work

Four habits I bring to every project

The same habits show up in every case on this site. Each one comes with the project that taught it to me.

Start with who’s using it

On Seller Hub, our team built the homepage around four seller archetypes from research with 90+ sellers.

Test where it breaks

Rockstock’s first flow failed testing. I dropped the retail model, rebuilt it around how bands already sell, and the next round passed.

Design the whole system

Cinemark’s store worked because of what surrounds checkout: the contract, the FAQ and a code on every delivery.

Accessibility is part of done

At Electronic Arts I tested against AAA accessibility standards. At Best Buy I apply accessibility practices to what I design.

1 · Career

From graphic design to experience design

Fifteen years across two countries. The tools changed along the way. The job stayed the same: make things people can actually use.

2023 – now
Best Buy CanadaExperience Designer
Seller Hub, Marketplace and bestbuy.ca.
2023
Cartier DesignUX Designer, contract
Redesigned three client websites.
2023
BrainStationDiploma, UX Design
2019 – 2022
Electronic Arts, via Keywords StudiosQuality Assurance
Electronic Arts’ internal publishing platform behind Origin, plus FIFA 20 UI accessibility.
2015 – 2017
Cinemark BrasilUX Designer
The corporate voucher store, and CRM experience for the Cinemark Mania loyalty program.
2013 – 2015
Time for FunDigital Designer
Lollapalooza Brasil materials and the structure of a Salesforce CRM.
2011 – 2013
Hugo BossMarketing and Communication Designer
Flagship store branding, newsletters and CRM.
2008 – 2012
ESPMBachelor’s, Graphic Design
São Paulo.