Thiago Keller
Experience Designer
TK — Portfolio 2026

Businesses sell.
People decide.
I design where
both win.

Product & experience designer at Best Buy Canada, building the systems behind high-traffic, high-stakes commerce.

Based in Vancouver, BC.

Problem solving
Interface design
Information architecture
Design systems
Strategy
Worked with
↓
Selected work
Selected work

Five projects. One through-line.

Seller Hub homepage redesign shown on a laptop
Best Buy Marketplace · 2024

Seller Hub

Rebuilt the homepage Best Buy's marketplace sellers start their day on.

+44% YoY traffic across homepage, advertising and integration pages
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Six email hero wireframes, one for each moment of a sales event, from Preview to Re-engagement
Best Buy · 2026

Progressive Urgency

A system that makes 40 event emails read like a story, without new creative.

Shipped in Black Friday in Summer 2026
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Rockstock app screens shown in device mockups
Self-initiated · iOS

Rockstock

Merch management for independent touring bands, tested with real musicians.

Validated with touring musicians
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Cinemark corporate voucher store shown on a phone
Cinemark Brazil · B2B e-commerce

Cinemark Corporate

Took corporate ticket sales online, on web and app.

R$1M revenue in year one
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Sponsorship presentation slides shown in tilted mockups
Graphic design · Pitch decks

Presentation Design

Sponsorship decks that helped land partners like Budweiser, Heineken and Mastercard.

R$25M+ in event sponsorships
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